GEO · Our Differentiator
Show up when the answer comes from AI, not a search results page
A growing share of your buyers are asking ChatGPT, Perplexity, and Google AI Overviews for recommendations before they ever visit a website. GEO is how we make sure your business is part of that answer, accurately and consistently.
17x
Growth in AI-referred traffic (2024-2026)
31%
Avg. category citation share achieved
6 months
Typical time to measurable citation gains
210+
Monthly AI citations for a typical client
What is GEO, in plain English?
Generative Engine Optimization is the practice of structuring your online presence so AI systems can find, understand, trust, and accurately cite your business when someone asks for a recommendation in your category.
It matters now because AI-driven answers are increasingly where consideration happens, often before a prospect visits a single website. A business that's invisible or misrepresented in those answers is losing deals it never gets the chance to compete for.
How GEO differs from SEO
Traditional SEO
Optimizes for ranking position on a results page, where a searcher clicks through and evaluates your site themselves.
GEO
Optimizes for being accurately synthesized into an AI-generated answer, where the AI system does the evaluating on the searcher's behalf.
They're not competing strategies. Strong technical SEO makes your content easier for AI systems to crawl and trust in the first place. We plan and execute both together.
What's included
Content structuring for AI retrieval
Rewriting and structuring key pages so claims, comparisons, and answers are easy for language models to extract accurately.
Entity & brand authority building
Ensuring consistent, verifiable facts about your business across your site, review platforms, directories, and third-party mentions.
Structured data implementation
Schema markup that removes ambiguity for any system (search engine or AI model) parsing your site.
AI platform monitoring
Ongoing tracking of how, when, and how accurately your brand is being surfaced across ChatGPT, Perplexity, Google AI Overviews, and other platforms.
Competitive citation analysis
Understanding which competitors are winning AI visibility in your category, and why.
Coordinated SEO + GEO strategy
GEO built on top of strong technical SEO foundations, not as a separate, disconnected workstream.
Our GEO methodology
01
Visibility audit
We test how your business currently appears (or fails to appear) across major AI platforms for the queries that matter to your buyers.
02
Entity & content strategy
A plan to structure your content and strengthen entity signals so AI systems can find, trust, and cite your business accurately.
03
Implementation
Content restructuring, structured data, and authority-building work executed on an ongoing basis.
04
Monitoring & reporting
Regular tracking of citation frequency and accuracy across platforms, with adjustments as AI systems evolve.
Find out how your business shows up in AI search today
We'll run a free visibility check across major AI platforms and show you exactly where the gaps are.